Gaming Industry Veterans Unite [ Rovio, MiniClip, Jagex, Kwalee-] to Launch Web3 Gaming Ecosystem on Avalanche Layer 1
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Leading figures from gaming's biggest franchises are joining forces with Web3 studios like MYTH, Mystic Games, and Vanguard Vision Studios to establish WARP, a groundbreaking Web3 gaming ecosystem built on Avalanche. This assembly of veteran talent signals a significant shift in the gaming industry's approach to Web3. Rather than blockchain technology seeking gaming adoption, WARP represents gaming's native evolution into blockchain, led by the very people who helped build and scale the traditional gaming ecosystem to billions of users.
WARP represents something far more profound than a technological pivot. This is a native evolution of gaming, driven by the same visionary leaders who have orchestrated every major gaming transformation of the past three decades. This isn’t just about adopting blockchain, it’s a seismic shift to the entire economic and creative ecosystem of digital play.
"Traditional gaming has reached its limits in terms of true player ownership and value creation. WARP accelerates game studios’ transitions into Web3, enabling blockchain-based ownership, digital asset interoperability, and decentralized value creation. This means players can truly own and sell their in-game assets without intermediaries restricting their control. We're excited to bring this launchpad for studios to seamlessly transition into Web3,” says David Blomquist, Co-Founder of WARP.
As traditional gaming approaches its technological and economic ceiling, WARP emerges as both a bridge and a launchpad, driven not by outsiders, but by some of gaming’s most battle-tested strategists. Their mission? To unlock an entirely new dimension of interactive entertainment.
The promise is revolutionary, true digital ownership, seamless asset interoperability, and a decentralized value creation model that empowers creators and players alike. Blockchain is no longer a peripheral experiment on technology seeking validation, it's becoming the fundamental infrastructure for the next generation of interactive gameplay and experiences.
WARP is establishing its custom Avalanche Layer 1 blockchain solution that aims to solve critical challenges within blockchain gaming by offering the infrastructure, the support, and the expertise Web3 gaming studios need to build robust, scalable, and sustainable tokenized economies.
The ecosystem will feature a complete Web3 and advanced AI Agent toolset, a proprietary AI data-driven tokenomics sandbox, and a full suite of consultancy and publishing services.
This infrastructure is crucial to game studios as the Web3 gaming market is projected to reach USD 125 Billion by 2032, yet many gaming studios struggle with the technical barriers and intricacies of tokenomics design; issues that directly impact player retention and long-term economic sustainability. WARP enables developers to focus on gameplay creation while ensuring their games' economies remain balanced, profitable, and successfully launched.
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“Existing chains have done a fantastic job advancing Web3 gaming,” says Rob Murray, CEO of WARP, “and we now have the tech to onboard users as seamlessly as in Web2. Nevertheless, gaming studios today still struggle to navigate the minefield of different incentives, solutions, and tokenomics models. The next step for the industry is a purpose-built gaming ecosystem, built by game devs and publishers. Game studios need partners like WARP to develop and launch Web3 games confidently.”
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By expanding the gaming ecosystem through infrastructure, WARP’s AI-driven tools and hands-on support aim to reduce game development costs by up to 40%. At the same time, player retention could increase by as much as 60%. These improvements are achieved through a comprehensive suite of solutions: automated tokenomics calculations and pre-built economic frameworks eliminate months of development time, while AI-powered market simulation tools enable precise economic balancing before launch. The platform's advanced analytics dashboard tracks player behavior and token metrics in real-time, allowing developers to make data-driven adjustments to their in-game economies. Additionally, WARP's consulting team provides hands-on support throughout the development cycle, from initial token design to post-launch optimization, while its publishing services help studios navigate marketing, community building, and token launch strategies.
We chose Avalanche, not just for its leading security, speed, and scalability, but also because Avalanche understands the needs of the industry.
WARP’s innovative approach has already attracted attention from major gaming studios and Web3 projects, with several high-profile partnerships to be announced in the coming weeks. Additionally, WARP's proprietary AI Agent technology is poised to revolutionize NPC interactions and in-game economies.
Currently, WARP is supporting several upcoming game projects, including Call of the Voyd, Sarge Universe, Operation Safe Place, and additional. The first wave of titles is set to launch in 2025.
Key Features:
- Custom Layer 1 solution optimized for gaming
- Full Web3 SDK toolset
- Advanced AI Agent SDK for dynamic gaming experiences
- Comprehensive token economy testing environment
- Full-stack publishing, development, and distribution services
- Industry-leading team with proven track records
The game is changing, and the world's most successful game-changers are leading the charge.
About WARP
WARP is a Web3 gaming ecosystem established by legends of the gaming industry's most successful franchises. The solution combines advanced AI, blockchain, and proven gaming expertise to enable the next generation of successful Web3 games.
Join us on our journey & connect with us to discover opportunities: Linktr.ee
About Avalanche Blockchain Network
Avalanche is a high-performance blockchain platform designed for builders who need to scale. Engineered with a revolutionary three-part Layer 1 (L1) architecture, Avalanche is anchored by its Avalanche Consensus Mechanism, ensuring near-instant finality for transactions. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of interoperable Layer 1 blockchains with high throughput on both public and private networks.
Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building the next generation of decentralized applications (dApps). With its unique blend of speed, flexibility, and scalability, Avalanche is the preferred choice for innovators pushing the boundaries of blockchain technology.
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